Power And Protect
Every decision, every stitch, every program we build serves one mission and vision:
MISSION: TO POWER AND PROTECT THE WORKERS POWERING AMERICA WITH COMPREHENSIVE SAFETY AND FIRE-RESISTENT APPAREL SOLUTIONS DELIVERED THROUGH FULL-SERVICE MANAGED APPAREL PROGRAMS.
VISION: WHEN IT’S ALL ON THE LINE EVERY WORKER GETS HOME SAFELY.
ROOTED IN TRADES, SERVICE AND FAMILY
Project 96 is a family-owned company shaped by generations of skilled trade work and a deep respect for the people who do it. Built on service, family, and firsthand jobsite experience, our purpose is simple and unwavering: to power and protect tradespeople with FR apparel and programs they can count on—so everyone gets home safe.
Jeff and Heather both come from multi-generational trade families. Jeff’s father founded a commercial electrical company, while Heather was raised in a house of millwrights and union tradesmen. In both cases, work, service, and family were never separate ideas—they were one and the same.
Jeff’s career followed a path familiar to many in the utility industry. After serving in the U.S. Army as a Humvee mechanic, he completed an IBEW apprenticeship and spent more than a decade in the field performing electrical testing work. That experience led to overseeing crews, compliance, and safety as a supervisor for a major utility—carrying real responsibility for people’s lives on the job.
Heather brought the same hands-on mindset from the small business side. What began as a spiritwear project for her son’s baseball team grew into an established storefront business built on embroidery craft, reinvestment, and relationships.
Project 96 exists at the intersection of those experiences.
We saw an industry where flame-resistant apparel was treated like a compliance checkbox—fragmented vendors, inconsistent quality, and programs that made ordering harder than it needed to be. We knew there was a better way: gear that workers actually want to wear, paired with a managed program safety teams can trust without juggling multiple suppliers and systems.
So we built Project 96 to be different. Trade-born. Service-driven. Family-run.
We don’t sell gear we wouldn’t wear ourselves. We test it. We beat it up. And whether we manufacture it or source it, we stand behind every stitch. Because when the work is this demanding—and the stakes are this high—nothing about safety apparel should feel transactional.
At the end of the day, this business is personal. Crews are families. Communities are families. And everyone deserves to go home safe.
That’s what Project 96 is here to do.
